They explain their work like this (see https://www.narrativeinitiative.org/):
The Narrative Initiative is a training and networking resource for leaders and organizations dedicated to building fairer, more inclusive societies. Images, symbols and stories reflect deep narratives about the world around us and who we are. They inform our values and identities, and define whom we love, trust and fear. Narratives can lead a nation to war and keep communities in poverty, but they can also dismantle discrimination and energize movements for justice.
The Narrative Initiative develops the skills needed to align voices and strategies, shape media and public conversation, and broaden perspectives and possibilities.
We connect narrative experts, advocacy campaigns and social change leaders across the globe. We intervene at the intersection of social science and cognitive linguistics, civic and pop culture engagement, strategic communications, technology and art. We build the capacity to use culture, language and stories to shift policy and politics, and move hearts and minds.